Our Market systems approaches address the root causes of why markets often fail to meet the needs of less privileged people. They focus on interventions that modify the incentives and behaviour of businesses and other market players – public, private, formal and informal – to ensure lasting and large-scale beneficial change to less privileged people. This means that there can never be a 'one-size-fits-all' approach; instead, each is shaped and refined through the careful analysis and understanding of a specific value chain or industry. And yet, while market systems approaches are inherently unique, they share some important features:

• ✓ To reduce poverty (including ending extreme poverty)
• ✓ To focus on transforming the economic systems or industries (aka market systems) in which poor households could or do participate by buying or selling goods, services or labour
• ✓ To catalyse change in how these systems function – making markets more financially rewarding, accessible, inclusive and resilient in the long term.

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