• ENERGY: Development of Sustainable Energy is the Key to the Future
• MINING: Unlocking the Value of Natures Treasures
• TOURISM: Connecting the World Through Natural Wonders
• EDUCATION: Creating Opportunities through Namibian Creativity

In accordance with the pavilion objective’s, Namibia’s pavilion will seek to engage global tourists, potential investors and general visitors, particularly those with an interest in conservation. In order to measure the effectiveness of the pavilion’s content and programming the following metrics will be measured and analysed: overall visitor numbers, tourism bookings, investor inquiries, retail sales and media attention.

The overall design of the structures will take cues from traditional Namibian vernacular architecture, as well as the abstract forms inspired by the natural treasures profiled in the exhibits: diamonds, quiver trees, the dunes of the Namib desert. The lobby, business lounge and travel market areas will take inspiration from the design of Namibia’s luxury safari lodges and tented camps, with unfinished wood, natural fibers and traditional fabrics used alongside modern furnishings.

The colours used in the pavilion will be primarily inspired by the oranges, yellows and browns of the Namibian desert landscape, with accents of black and neon colors inspired by the bright star-filled desert skies, as well as the bright blues of the ocean.

The exterior of the pavilion will feature video projections that will showcase a sampling of the striking images that will be displayed in the exhibits. On the interior, each exhibit in the pavilion will be visually distinct, through the use of large format photo prints, artifacts and high-definition video panels. Custom audio engineering will be used to block out external noise and infuse each exhibit with high-fidelity surround sound recordings from the virtual environment being explored in each exhibit.

The Republic of Namibia seeks to use its pavilion at Expo 2020 Dubai to raise awareness of the nation’s position as a global leader in the areas of environmental conservation and sustainable tourism. Namibia was the first nation in the world to enshrine the theme of environmental protection into its constitution. Currently, over 42% of the country has been put under conservation management, including the entire coastline, which is officially registered as a national park. Namibia has also excelled at sustainable wildlife management, most notably in the case of the black rhino population - a species that thrives in Namibia’s parks while facing endangered status in other countries. Expo 2020 will offer a massive global stage on which to showcase these achievements and to promote the country’s tourism offerings, particularly to new audiences who are not familiar with Nambia. The event will also offer opportunities to promote the potential of the capital city, Windhoek, to potential investors as a regional hub for Meetings, Incentives, Conferences and Exhibitions (MICE).

Although Namibia’s renewable energy sector is at a nascent stage, the country’s climate and natural attributes hold great potential for the development of solar and wind energy. The government has made the development of this sector a priority, as reliable, affordable energy is a crucial need for the country’s economic development objectives. A major part of Namibia’s strategy for reaching its energy goals is to incentivize the private sector to engage in this sector. Therefore, a priority for Expo 2020 will be to present the various investment opportunities available in the country’s energy sector to potential investors and partners from around the world.

The land of Namibia contains large deposits of valuable minerals. The ocean waters off the coast are also home to many mineral resources, particularly high-value marine diamonds. Namibia is the world's leading producer of these precious stones, the story of how marine diamonds are produced will be a major focus of the Expo 2020 pavilion. Namibia currently generates 12% of its GDP from the mining sector, and the country seeks to increase this share by developing opportunities for post-mining value addition activities. At Expo 2020 Namibia will highlight its ambitions to become a global hub for the polishing and cutting of diamonds and semi-precious stones by setting up an on-site diamond polishing lab where visitors will be able to watch the transformation of rough stones into precious jewels.

As a stable, growing economy with bountiful natural resources, business-friendly policies and dynamic young population, Namibia is an ideal global investment destination. In order to reach its goals of socially and geographically inclusive growth, the government is seeking foreign-direct investment in infrastructure projects as well as the manufacturing sector. Potential infrastructure projects include railway lines, electricity transmission and telecom network expansion. On the manufacturing front, Namibia offers opportunities in the food processing, mariculture, automotive and ICT sectors, among others. The Namibian pavilion at Expo 2020 will feature an interactive space where potential investors can explore these opportunities in detail.

Namibia's strategic geographic location and world-class port at Walvis Bay position the country to be a trade and logistics hub for Southern Africa and a gateway to the entire Sub-Saharan Africa region. At Expo 2020, the Namibia pavilion will seek to promote the country's ambitions to become a regional gateway through a dedicated investment exhibit.